G-Cloud 15 approved supplier
2 min read, 15th September 2026
by Emma Lane
Translating client goals into creative strategies
Isaac is a big-picture thinker. From discovery to design and development, Isaac believes the best solutions come from collaboration and a willingness to challenge assumptions. He provides strategic guidance to clients, ensuring work remains aligned with agreed objectives and budgets.
His expertise spans visual design, information architecture, and content strategy, helping to transform complex ideas into elegant, accessible and intuitive products. He has an evidence-based approach to design, using research, usability testing and stakeholder feedback to validate ideas and refine solutions.
Isaac’s priority is that we build positive user experiences. He works closely with our developer team to bridge the gap between design intent and implementation through prototyping, design support and front-end quality assurance.
For the Mapping the Humanities project for the University of London, Isaac managed the discovery phase, where he planned how to present humanities research through a clear and engaging interactive map. He advised the client on data structure, design and functionality – bringing cohesion to the project that the client found invaluable.
For the Welsh Parliament boundary review, Isaac provided creative direction for the user experience to make complex boundary changes clear and give the public a simple way to respond. He designed the User Interface for the custom-built admin system, ensuring it is easy to use for the staff.
As a member of the senior leadership team, Isaac mentors our development team on how design and technology interact to improve how the team works together and ensures design excellence at every stage of the development journey.
The design work on both the sites we’ve commissioned is exceptional, perfectly encapsulating and illustrating their intended message and purpose.