Research and Opinion, 5 min read, 31st March 2016
First of all, define a conversion. Can you do this off the top of your head? Because conversions don’t only relate to a purchase, they relate to any interaction that you deem valuable to your business, whether this be: a newsletter sign up, a Facebook like or share, even a PDF download. Having these values clear in you head will make your digital strategy much easier to follow.