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Optimising your digital strategy for conversions

Research and Opinion, 5 min read, 31st March 2016

First of all, define a conversion. Can you do this off the top of your head? Because conversions don’t only relate to a purchase, they relate to any interaction that you deem valuable to your business, whether this be: a newsletter sign up, a Facebook like or share, even a PDF download. Having these values clear in you head will make your digital strategy much easier to follow.

Google Customer Match

Research and Opinion, 2 min read, 25th January 2016

There has been much cause for excitement amongst digital marketers of late. Google has launched its latest tool ‘Google Customer Match’. Providing greater scope for targeting than ever before it lets marketers upload lists of email addresses that match users on Gmail, YouTube and Google.