16,000+ missions, one essential new website!
East Anglian Air Ambulance (EAAA) is the charity providing a helicopter emergency medical service 365 days a year across Bedfordshire, Cambridgeshire, Norfolk and Suffolk.
They were the first air ambulance in the country to attend helicopter emergency medical incidents in the hours of darkness to unknown/unlit sites and since launching in 2000 EAAA have attended over 16,000 lifesaving missions, touching the lives of many thousands of people.
The website is a key tool for gaining support and communicating to EAAA’s multiple stakeholder groups. It is therefore essential that users of the site (including new supporters, former patients, EAAA lottery players, corporate supporters, donors, media, staff, volunteers, and medical professionals) are able to find the information they need easily and in an aesthetically pleasing format.
Recognising this, EAAA partnered with us to create a new website as part of an exciting step forward to help raise the much needed funds to provide their vital service.
At the beginning of the project we held a series of content workshops and conducted an audit of the existing site. This enabled us to fully explore global objectives, user types, content grouping, social network trends and a proposed site map.
Using the work gathered in this initial scoping phase we then set about creating a website with each different type of user’s experience truly at the heart. The design needed to ensure visitors to the site could easily understand and be inspired by EAAA’s work, read about their stories, find out how to get involved, keep up to date about events, and purchase lottery tickets.
Having a website which really engages users is paramount to EAAA’s success and therefore our aim was to create an emotive, people-focused site, placing everyone on an equal footing. “From staff, crew, patients and their family and friends, to the lottery players, volunteers, donation givers and the person who retweets; everyone plays an important role and has a story to tell. By developing a community and empowering users to create and share, we can say thank you and grow together" explains our Creative Director, Ian Axton.
The new website also required some system integration including Blackbaud’s Online Express which links EAAA’s database (Blackbaud’s Raiser’s Edge) to the site, allowing management of event registration, membership, email subscriptions and donations.
Key functionality included a mission map which shows visitors to the site where EAAA has attended an accident. Using Google Maps, this interactive map allows users to filter missions by month, year and location.
Based on the requirements of this project the popular and powerful OpenSource CMS WordPress was used. We provided full training and installed and configured it so that the EAAA team could maintain all elements of the website.
To prepare for the website launch, our SEO specialists ensured all pages were redirected and Google Analytics was set up to be certain that EAAA were ready to go live with minimum impact to their search ranking.
We’re all really proud of this project and it has been fantastic working with EAAA as their digital partner.