Crafting a digital strategy for our latest e-commerce client
Bright Ideas is a well-established and successful wholesale arts and crafts supplier. They specialise in devising and sourcing products globally for distribution to retail, wholesale and mail order markets including education, office supplies and homewares.
With an extensive product range they have over 1000 arts and crafts items available to purchase directly from their website.
The Bright Ideas team approached us to completely redesign their website with the brief of a new professional and responsive site to reflect their updated brand.
The objectives of the new site were to improve the presentation of the product range, clearly communicate competitive pricing across the site, and ultimately increase online sales across the board.
To meet the project objectives we carried out the following work: