Portfolio Cambridge Building Society

The Cambridge Building Society is an independent, local and mutual society established in 1850.

The Client

The Cambridge Building Society offers a range of financial services and products including mortgages, savings, investments and insurance.

Project Requirements

The Cambridge Building Society was entering a new business phase with the decision to open an online savings channel for the first time in the Society’s history.  As part of this new development the Society decided to completely rebrand. 

The Society appointed Studio 24 as their new digital agency to completely manage the redevelopment of their online presence.  We were required to work closely with their branding agency to ensure a smooth transition from print to online.

Part of the project requirements were also to work with a third party financial software provider who was providing the online savings facility.  The Society was looking for the website to be flexible, in order that they could update it easily in-house.

Solution Delivered

The initial phase of the project required the detailed analysis of the website's content (Information Architecture).  Workshops were held with the Society to analyse and define the most effective navigation structure for the website.

Once the site structure was in place the design phase commenced.  We closely followed the new brand guidelines ensuring a crisp modern design giving a friendly personal feel.  The design reflects the Society’s desire to be seen as an approachable financial institution. 

We installed the Studio 24 Content Management System (CMS) in order that the client had the facility to maintain all aspects of the website themselves.  Search Engine Optimisation (SEO) and hosting solutions are also provided and managed by Studio 24. 

http://www.cambridgebs.co.uk