Website design is crucial to success, claims expertRSS

The design of a firm's website is crucial to its success, an industry expert has claimed.

Tom Stewart, who is executive chairman of system-concepts.com and former president of The Institute of Ergonomics & Human Factors, has stated that any firms with websites which are difficult to use are highly likely to lose customers to their competitors.

In an interview with hostway.co.uk, he explained that the majority of web users aren't patient enough to tolerate websites with poor usability.

He said: "When it comes to the web, competitors are literally a click away and people will not tolerate websites that are unusable these days. If it's not effective - they'll go somewhere else."

His views should encourage business owners to leave the design of their website in the hands of a professional web design agency, as they would expect professionals employed in this environment to understand the importance of building a website that is easy to navigate.

According to womenintechnology.co.uk, Stewart also urged website designers to build their domains with the mindset of their company's target audience. Websites which work well on smartphones are also a must.

By testing the website as if they were a customer looking for a service, web designers are far more likely to build a website which users will go back to again and again, Stewart concluded.

Author: Joe Elvin

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This story was published on 27th January 2012